MEISTER RELEASES 2014 COLLECTION
Watches Transition into New Design Direction; Styles Evoke Vintage Military Heritage
Los Angeles (November 25, 2013) — Meister Watches (MSTR) launches 2014 collection in time for the holidays, taking a step back from the large, bold watches they’ve become known for and redesigning them to reflect vintage military designs. Providing fashion-forward timepieces while staying true to traditional craftsmanship, 30+ new pieces will be introduced to the line this holiday season, marking MSTR’s largest seasonal release to date.
Without compromising MSTR’s rugged appeal, the redesigned line features slimmer, sleeker and more refined styles than previous collections. Watches will be available in limited quantities, individually numbered and ranging from 100 – 200 pieces per style.
“We’re taking a more classic design approach to the new collection,” says Kingson Tse, co-founder of MSTR, “With a focus on retro military style, we’ve fashioned timepieces with vintage color combinations, and will no longer produce some of the oversized models we have in the past.
Anticipated redesigns include new dial face of The Ambassador. The style has been an important cornerstone to MSTR collections since its debut four years ago, and arguably their most popular timepiece to date. The new dial face now features Roman numerals in place of of traditional numbers.
Other remodeled pieces include The Aviator; MSTR’s take on classic aviation models with bold-faced numbers, a traditional triangular marker at 12 o’clock position and a six-hand chronograph movement. This season includes new rose gold casing, camouflage dial face and vintage copper color ways, with Italian leather and croc leather bands in addition to traditional ballistic nylons. The Prodigy is also available in brand new color ways, featuring Tiffany’s teal, black cement print and tiger camo.
In addition to redesigns, three entirely new watches are introduced in the 2014 line: The Mark-2 Ambassador, The Marine and The Racer.
The Mark-2 Ambassador flaunts a slimmer profile to its predecessor, featuring a rotating bezel with raised minute numerals. A textured rubber band with stainless steel U-buckle clasps adds utilitarian comfort to the MK-2, and will be available in the same high-grade 316L stainless steel casing or in a new polycarbonate plastic casing. The MK-2 will use the same Japanese 6-hand chronograph quartz movement found in the original Ambassador.
The Marine’s 46MM silhouette features an oversized, diver style crown intentionally repositioned at the 2 o-clock hour marker for added comfort. It’s unidirectional bezel features 12 studs place at 5 min. increments for an easy to read time- lapse indicator. The Marine’s dial face is composed of two superimposed discs featuring bold, easy to read numbers die cut through the upper disc.
From it’s race-grade carbon fiber dial face to the velocity computing tachymeter inscribed on it’s inside rim, The Racer is sporty, yet refined. The timepiece is powered by Seiko chronograph quartz movement, contained in a 45MM stainless steel case.
MSTR will also be selling a variety of replacement strap options for The Marine, The Race and The Aviator watches. The selection includes different colored nylon nato bands, camouflage nato band, crocodile leather and vintage Italian style leather bands. Straps will retail for $30 - $50 each.
MSTR 2014 collection retails between $200-$400 and is available at select retailers.