Julian Zigerli SS16 Collection

Julian Zigerli presented his Spring/Summer 2016 collection during Mercedes-Benz Fashion Week in Berlin, overtaking a public park to stage a guerrilla fashion show. Guests were informed about the secret location via text message earlier in the day.

The Collection

Inspired by a recent trip to Japan, Julian Zigerli's Spring/Summer 2016 collection "White Rabbit" plays with the strong contrasts that can be found in the Japanese culture, naturally flirting with the cute and lovely as much as with the dark and twisted. 

For this collection, the prints are the result of an encounter made in Tokyo with Seitaro Ito, the illustrator behind 'Foxy Illustrations' - famous for his hand drawn vintage looking characters, including some cheeky and rather sarcastic bunnies, teddy bears and pin-ups. 

Julian Zigerli has built upon these cute drawings to develop an aesthetic focused on the handmade feel of illustration, playing with the proportions of the cartoon characters, fake shadow effects, ink stains and wooden finishing. A visual language applied on shades of light blues, greys and darker tones to bring a slightly dramatic dimension to the collection - setting the scenery in one of those haunted Japanese forests, whilst chasing this kawaii white rabbit!

The Designer

Born and raised in Switzerland, Julian Zigerli attended the Berlin University of the Arts. After graduating in 2010, he returned to his roots in Zurich to launch his eponymous label. Celebrated within the world of design since his debuts, Julian Zigerli has presented his collections around the globe, in cities such as Berlin, London, New York, Paris, Seoul and Milan - where he has officially shown for several seasons at Milan Men's on invitation by Giorgio Armani. Ever since, he has been enjoying success both locally and internationally as well as being granted with multiple fashion awards. 

Show Credits

Show Concept: Julian Zigerli + Yannick Aellen
Production and casting: Yannick Aellen for Mode Suisse 
Music mixed by Blauke
Make-up: AOFM Pro